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Concept
From pet food, accessories and toys right through to life jackets for dogs - the first Fressnapf store, which opened in Erkelenz (Germany) in 1990, offered animal lovers useful and original products for their pets. The huge success of this first store paved the way for Fressnapf, Europe's largest specialty chain for pet food and accessories. The success is based on the clear concept of company founder and proprietor Torsten Toeller: A wide selection of products on huge areas, value for money and expert advice. In 2005, the company expanded this successful concept: With "Fressnapf XXL" - large-scale stores with extensive animal departments - Fressnapf picks up on the trend towards experience shopping, presenting a hands-on adventure into the world of animals. A variety of new services such as dog grooming and veterinary surgeries in the stores complete the range and are milestones on the path to becoming a one-stop provider all around pets. The company's brick-and-mortar stores and mail order business were joined by a third sales channel in 2009 with the online shop, making Fressnapf a multi-channel retailer.
Fressnapf in Europe
As of 31.12.2011
Fressnapf Group in Figures
| Turnover |
FY 2009 |
FY 2010 |
FY 2011 |
Fressnapf
Germany |
830,9 mio euros |
874,7 mio euros |
913,6 mio euros |
Fressnapf
International |
356,1 mio euros |
403,4 mio euros |
448,9 mio euros |
Fressnapf
Total |
1.187,0 mio euros |
1.278,0 mio euros |
1.362,5 mio euros |
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| No. of stores |
FY 2009 |
FY 2010 |
FY 2011 |
Fressnapf
Germany |
761 |
794 |
810 |
Fressnapf
International |
318 |
352 |
384 |
Fressnapf
Total |
1.079 |
1.146 |
1.194 |
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Employees
The Fressnapf group employs around 7,000 colleagues at individual stores across Germany. Around 900 work at the Krefeld headquarters and the logistic centers. Across Europe, the Fressnapf group employs more than 8,000 members of staff (as of December 31, 2010).
Headquarters
The Fressnapf head office in Krefeld (Germany) acts as service provider for the national and international members of the Fressnapf group.
Management
- Torsten Toeller (Founder and Chief Executive Officer)
- Marc Lukies (Chief Regional Officer)
- Johannes Croé (Chief Regional Officer)
- Alfred Glander (Chief Purchasing Officer)
- Martin Luntscher (Chief Financial Officer)
- Stephan Tendam (Chief Operations Officer)
Private Label
- Anione (accessories for dogs, cats, rodents and birds), combines high functionality with great value
- Bioplan (dog and cat food) untreated, gently processed, stands for species-appropriate livestock husbandry, controlled ecological farming and environmentally sound production
- fit+fun (pet food), price entry range
- MORE4DOGS/MORE4CATS (accessories with high functionality) quality features and exclusive design
- MultiFit (pet food and hygiene products) for dogs, cats, birds, rodents and fish
- PetBalance (pet food supplements and care products for dogs and cats) innovative products for best pet care
- PetBalance Medica (diet pet food for dogs and cats) developed under guidance of experienced veterinarians and qualified veterinary nutrition specialists
- Premiere (specialty pet food and hygiene products) canned dog food with high meat content and specially processed cat litter
- real nature (dog and cat food), combines best natural ingredients with gentle production processes
- SELECT GOLD (pet food and dental chews) in premium quality
Animal Welfare
- Fressnapf supports the "Deutscher Tierschutzbund e.V." (German Animal Welfare Association), Bonn, Baumschulallee 15, phone: +49 / 228 / 604960
- Fressnapf supports the WSPA Welttierschutzgesellschaft e.V. (World Society for the Protection of Animals), Berlin, Reinhardtstr. 10, phone: +49 / 30 / 92372260
Address
Fressnapf Tiernahrungs GmbH
Westpreussenstr. 32-38
47809 Krefeld, Germany
Phone: +49 2151/5191-0
Fax: +49 2151/5191-299
E-mail: info@fressnapf.com
www.fressnapf.com
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