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concept
From pet food, accessories and toys right through to life jackets for dogs - the first Fressnapf store, which opened in Erkelenz in Germany in 1990, offered animal lovers useful and original products for their pet. The huge success of this first store paved the way for Fressnapf Tiernahrungs GmbH, Europe's largest specialty chain for pet food and accessories today. The success is based on the clear concept of company founder and proprietor Torsten Toeller - A wide selection of products over a large area, value for money and expert advice. The company expanded this successful concept with "Fressnapf XXL" in 2005 - large stores with extensive live animal departments. Fressnapf's hands-on animal world picks up on the trend towards experience shopping. A variety of new services such as dog grooming and veterinary surgeries as well as an online shop complete Fressnapf's range and are milestones on the path to becoming a one-stop pet provider.
Fressnapf in Europe
Fressnapf Tiernahrungs GmbH in figures
| Turnover |
FY 2007 |
FY 2008 |
FY 2009 |
Fressnapf
Germany |
674 mill. euros |
762 mill. euros |
831 mill. euros |
Fressnapf
Abroad |
247 mill. euros |
296 mill. euros |
356 mill. euros |
Fressnapf
Total |
921 mill. euros |
1.058 mill. euros |
1.187 mill. euros |
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| No. of stores |
FY 2007 |
FY 2008 |
FY 2009 |
Fressnapf
Germany |
682 |
723 |
761 |
Fressnapf
Abroad |
225 |
271 |
318 |
Fressnapf
Total |
907 |
994 |
1.079 |
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Employees
The Fressnapf group employs around 7,000 workers at individual stores across Germany.
Around 900 employees work at the systems and logistics centres in Krefeld
and Feuchtwangen. Across Europe, the group of companies employs around 8,000
people (as of December 31st, 2009).
Head office
Fressnapf's head office in Krefeld acts as a service provider for the franchise partners,
supporting them in the fields of expansion, purchasing, sales, marketing and IT.
Management
- Torsten Toeller (owner and Chief Executive Officer)
- Marc Lukies (national investments / sales / marketing / national expansion)
- Johannes Croé (international investments / international markets / international expansion)
- Martin Luntscher (IT / IS / accounting / finance / administration / human resources)
- Michael Brackmann (private labels / logistics / purchasing)
Private labels
- MultiFit (animal food and hygiene products); for dogs, cats, birds, rodents and aquarium pets
- fit + fun (animal food); entry-level price range
- Select Gold (animal food and dental chews )
- Premiere (specialty animal food and hygiene products); canned dog food with high meat content and specially processed cat litter
- more4DOGS/more4CATS; highly functional accessory products of best quality and in exclusive design
- Bioplan (dog and cat food); untreated, gently processed, stands for speciesapproprirate livestock farming, organic agriculture and environmentallyfriendly manufacture
- Real Nature (dog food) combines the best natural ingredients with gentle production processes
- AniOne (accessories for dogs, cats, rodents and birds) combines high functionality with great value
- PetBalance (animal feed supplements and care products for dogs and cats), innovative products for optimal pet care
- PetBalance Medica (diet nutrition for dogs and cats), developed under the guidance of experienced veterinarians and qualified veterinary nutrition specialists.
Animal welfare
- Fressnapf provides regular support to the Deutsches Haustierregister e.V as part of the Deutscher Tierschutzbund e.V. (German Animal Welfare League),
Baumschulallee 15, Bonn (tel.: +49 228 604960).
- Fressnapf also sponsors the Welttierschutzgesellschaft e.V. (World Society for the Protection of Animals), Am Michaelshof 8, Bonn (tel.: +49 228 9563455)
Address
Fressnapf Tiernahrungs GmbH
Westpreussenstr. 32-38
47809 Krefeld, Germany
Phone: +49 2151/5191-0
Fax: +49 2151/5191-299
E-mail: info@fressnapf.com
www.fressnapf.com
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